An Intelligent Customer Data Platform
Profiles, Segments, Insights, and Smart Lists
![Screen Shot 2020-02-25 at 6.31.02 PM.png](https://static.wixstatic.com/media/2054e0_058fecb93cb04b1c864314ffe3dcafaa~mv2.png/v1/fill/w_745,h_311,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Screen%20Shot%202020-02-25%20at%206_31_02%20PM.png)
Download our one page brochure for VIEWN CDP
How Our Cloud Software Works
1. Connect to sources
![Connect Sources](https://static.wixstatic.com/media/2054e0_de89638c1da5450399efa6d0bdaa1932~mv2.png/v1/fill/w_185,h_197,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/AppConnections.png)
2. Unify into profiles
![Verify Profile](https://static.wixstatic.com/media/2054e0_afa2faea98af496aa0441a26f91170dc~mv2.png/v1/fill/w_185,h_197,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/nopicprofile.png)
3. Segment and learn
![Segment Learn](https://static.wixstatic.com/media/2054e0_ee1d5be592ba44538a58642139f893b0~mv2.png/v1/fill/w_185,h_197,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/SegmentInsights.png)
4. Target audiences
![Target Audiences](https://static.wixstatic.com/media/2054e0_6bccf6a4df3c46a6bd203424309943e6~mv2.png/v1/fill/w_186,h_197,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/emaillist.png)
Individual Customer Profiles
Efficient data privacy & security
People are individuals and should be treated as such. We capture a Single Customer View, so you know exactly what the customer has done and the campaigns they targeted. We validate and erase data efficiently to address the growing complexity of customer data privacy.
![traveler customer profile.png](https://static.wixstatic.com/media/2054e0_2a158cc42ecc47db92d465e7a131c48f~mv2.png/v1/crop/x_0,y_16,w_954,h_521/fill/w_355,h_194,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/traveler%20customer%20profile.png)
Segmentation and Persona Innovation
We need the granularity to do better targeting
![Segmentation Key Segment Persona](https://static.wixstatic.com/media/2054e0_fe1296f1a13245a480aa3f0368b05db2~mv2.png/v1/crop/x_356,y_73,w_2016,h_993/fill/w_337,h_166,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Screen%20Shot%202020-03-24%20at%206_50_19%20AM.png)
Apply key segments to your customer base to go beyond demographics and build persona-based engagement, targeting more precisely and effectively. We can also help work with your data so that segments can be organically distilled with our artificial intelligence.
Insights in Brand Engagement
Grow Customer Lifetime Value (CLV) over time
We are experts in customer experience and analytics and will help you define and uncover insights that drive your business. To grow CLV, we inform what it will take for customers to stay or buy more. Engagements are scored and can feed continuous communication activities along the customer's total lifecycle.
![brand engagement segments dashboard](https://static.wixstatic.com/media/2054e0_1657fd3c9f9349dba6977f2e8958c4f7~mv2.jpg/v1/crop/x_0,y_54,w_925,h_528/fill/w_338,h_193,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Screen%2520Shot%25202020-03-23%2520at%25204_08_e.jpg)
Smart Campaign Lists
Turn your messy mailing lists into a hard-working database
![Screen%20Shot%202020-03-26%20at%203.53_e](https://static.wixstatic.com/media/2054e0_98f4e482834a47aaa4a1b3191d6d62db~mv2.jpg/v1/crop/x_0,y_1,w_846,h_441/fill/w_368,h_192,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Screen%2520Shot%25202020-03-26%2520at%25203_53_e.jpg)
Marketers need efficient but effective engagement. And insights are only actionable and valuable through activation. Keep existing automation investments and load VIEWN smart lists. Based on insights and campaign performance, produce lists that interact at the right time to specific personas.