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Customer data solutions

Expertise and learnings related to CDP solutions for marketers

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How AI-driven customer personas can transform marketing

How AI-driven customer personas can transform marketing

How AI-driven customer personas can transform marketing

Dec 28, 20215 min read

How to set cross-sell and up-sell strategies with a Customer Data Platform

How to set cross-sell and up-sell strategies with a Customer Data Platform

How to set cross-sell and up-sell strategies with a Customer Data Platform

Dec 8, 20214 min read

How to build a sustainable business with customer loyalty

How to build a sustainable business with customer loyalty

How to build a sustainable business with customer loyalty

Nov 17, 20214 min read

The what, how, and oh- yeah's of working with customer personas

The what, how, and oh- yeah's of working with customer personas

The what, how, and oh- yeah's of working with customer personas

Nov 2, 20214 min read

6 Tips to Personalization While Honouring Privacy

6 Tips to Personalization While Honouring Privacy

6 Tips to Personalization While Honouring Privacy

Oct 11, 20215 min read

How personalization in CX improves your ROI

How personalization in CX improves your ROI

How personalization in CX improves your ROI

Aug 16, 20213 min read

4 Shopify Unite announcements that are worth celebrating

4 Shopify Unite announcements that are worth celebrating

4 Shopify Unite announcements that are worth celebrating

Jul 20, 20214 min read

VIDEO: 4 Reasons for a cloud-based CDP

VIDEO: 4 Reasons for a cloud-based CDP

VIDEO: 4 Reasons for a cloud-based CDP

Jun 18, 20210 min read

How to Make That Marketing Performance Dashboard Oriented for Customer-Centric Growth

How to Make That Marketing Performance Dashboard Oriented for Customer-Centric Growth

How to Make That Marketing Performance Dashboard Oriented for Customer-Centric Growth

Jun 17, 20214 min read

The better, faster, cheaper argument for CDPs

The better, faster, cheaper argument for CDPs

The better, faster, cheaper argument for CDPs

Mar 8, 20212 min read

Published article on LinkedIn: The up and down of marketing from customer data

Published article on LinkedIn: The up and down of marketing from customer data

Published article on LinkedIn: The up and down of marketing from customer data

Feb 28, 20211 min read

Three customer experience best practices

Three customer experience best practices

Three customer experience best practices

Jan 29, 20212 min read

CDPs help marketers to boost the bottom line

CDPs help marketers to boost the bottom line

CDPs help marketers to boost the bottom line

Apr 22, 20203 min read

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Featured reads

How to Make That Marketing Performance Dashboard Oriented for Customer-Centric Growth

How to Make That Marketing Performance Dashboard Oriented for Customer-Centric Growth

How to Make That Marketing Performance Dashboard Oriented for Customer-Centric Growth

How to Make That Marketing Performance Dashboard Oriented for Customer-Centric Growth

4 min read

Find strong growth targeting your most valuable customer segments

Find strong growth targeting your most valuable customer segments

Find strong growth targeting your most valuable customer segments

Customer data should be working for you. See how CDPs can help grow revenue. When planning out demand generation strategies, brand...

5 min read

Save cash from on-line advertising by tracking the right metrics

Save cash from on-line advertising by tracking the right metrics

Save cash from on-line advertising by tracking the right metrics

How automated dashboards of your different paid advertising can keep you efficiently on track eCommerce is all about generating demand...

3 min read

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