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Customer data solutions

Expertise and learnings related to CDP solutions for marketers

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How AI-driven customer personas can transform marketing

How AI-driven customer personas can transform marketing

How AI-driven customer personas can transform marketing

Dec 28, 20215 min read

What you need to know before buying a customer data platform

What you need to know before buying a customer data platform

What you need to know before buying a customer data platform

Dec 21, 20214 min read

How to set cross-sell and up-sell strategies with a Customer Data Platform

How to set cross-sell and up-sell strategies with a Customer Data Platform

How to set cross-sell and up-sell strategies with a Customer Data Platform

Dec 8, 20214 min read

How to keep fueling eCommerce marketing growth with a customer data platform

How to keep fueling eCommerce marketing growth with a customer data platform

How to keep fueling eCommerce marketing growth with a customer data platform

Dec 1, 20214 min read

How to build a sustainable business with customer loyalty

How to build a sustainable business with customer loyalty

How to build a sustainable business with customer loyalty

Nov 18, 20214 min read

The what, how, and oh- yeah's of working with customer personas

The what, how, and oh- yeah's of working with customer personas

The what, how, and oh- yeah's of working with customer personas

Nov 2, 20214 min read

HOW TO GROW YOUR E-COMMERCE USING CUSTOM AUDIENCES

HOW TO GROW YOUR E-COMMERCE USING CUSTOM AUDIENCES

HOW TO GROW YOUR E-COMMERCE USING CUSTOM AUDIENCES

Oct 17, 20214 min read

VIDEO ARTICLE: How AI has boosted eCommerce

VIDEO ARTICLE: How AI has boosted eCommerce

VIDEO ARTICLE: How AI has boosted eCommerce

Aug 12, 20211 min read

How AI marketing technology has boosted eCommerce stores

How AI marketing technology has boosted eCommerce stores

How AI marketing technology has boosted eCommerce stores

Aug 9, 20214 min read

How to Make That Marketing Performance Dashboard Oriented for Customer-Centric Growth

How to Make That Marketing Performance Dashboard Oriented for Customer-Centric Growth

How to Make That Marketing Performance Dashboard Oriented for Customer-Centric Growth

Jun 17, 20214 min read

VIDEO: 15 Benefits of a Customer Data Platform That Marketers Can't Miss

Jun 14, 20210 min read

How to Identify the Factors that Influence Customer Purchase Decisions

How to Identify the Factors that Influence Customer Purchase Decisions

How to Identify the Factors that Influence Customer Purchase Decisions

May 26, 20214 min read

Find strong growth targeting your most valuable customer segments

Find strong growth targeting your most valuable customer segments

Find strong growth targeting your most valuable customer segments

May 12, 20211 min read

Growing eCommerce means boosting returns on your marketing investment

Growing eCommerce means boosting returns on your marketing investment

Growing eCommerce means boosting returns on your marketing investment

Apr 29, 20211 min read

How to fight churn with data-driven customer segmentation

How to fight churn with data-driven customer segmentation

How to fight churn with data-driven customer segmentation

Apr 16, 20211 min read

Find strong growth targeting your most valuable customer segments

Find strong growth targeting your most valuable customer segments

Find strong growth targeting your most valuable customer segments

Mar 5, 20215 min read

4 types of customer segments defined from data

4 types of customer segments defined from data

4 types of customer segments defined from data

Feb 22, 20212 min read

Build customer understanding from web analytics

Build customer understanding from web analytics

Build customer understanding from web analytics

Jan 6, 20212 min read

Segments walk and personas talk

Segments walk and personas talk

Segments walk and personas talk

Dec 30, 20203 min read

Drive demand with segmentation for lookalikes

Drive demand with segmentation for lookalikes

Drive demand with segmentation for lookalikes

Dec 16, 20202 min read

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Featured reads

How to Make That Marketing Performance Dashboard Oriented for Customer-Centric Growth

How to Make That Marketing Performance Dashboard Oriented for Customer-Centric Growth

How to Make That Marketing Performance Dashboard Oriented for Customer-Centric Growth

How to Make That Marketing Performance Dashboard Oriented for Customer-Centric Growth

4 min read

Find strong growth targeting your most valuable customer segments

Find strong growth targeting your most valuable customer segments

Find strong growth targeting your most valuable customer segments

Customer data should be working for you. See how CDPs can help grow revenue. When planning out demand generation strategies, brand...

5 min read

Save cash from on-line advertising by tracking the right metrics

Save cash from on-line advertising by tracking the right metrics

Save cash from on-line advertising by tracking the right metrics

How automated dashboards of your different paid advertising can keep you efficiently on track eCommerce is all about generating demand...

3 min read

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